Study of Gift Giveaways at Trade Shows: An Attendee’s Perspective

Several years ago a study by Georgia Southern University explores how promotional products impact recipients. This study was conducted at four trade shows representing the gift, jewelry, dry-cleaning and close-out industries. Data collected through exit interviews determined the following:

Of the 63% of the attendees who stated they had received a promotional product:

     • 72% remembered the name of the company that provided it.
     • 66% of the recipients thought the product was useful.
     • 76% had a favorable attitude toward the company that gave them the product.

Providing attendees with promotional gifts at trade shows increases the likelihood they will remember the name of your business and remember the company favorable. Promotional products can be an effective tool used to inform, remind and persuade customers as a part of a company’s overall marketing efforts.